Background

Peace Coffee is a nationwide coffee brand that has been committed to creating positive social and environmental impacts for over two decades. They prioritize supporting small-scale farmer cooperatives with fair prices and promoting earth-friendly practices. The company achieved B Corporation certification, emphasizing the importance of people and planet over profits.

As their business grew, Peace Coffee needed a more scalable, user-friendly ecommerce platform. Their existing WooCommerce setup was becoming cumbersome, requiring frequent maintenance and lacking the flexibility needed to enhance the customer experience and streamline internal operations. To overcome these limitations, Peace Coffee worked with us to help them migrate to Shopify.

Challenge

The migration presented several unique challenges:

• Complex Data Migration – Ensuring a seamless transfer of subscriptions, product reviews, customer accounts, order history, and loyalty program data from WooCommerce to Shopify.
• Preserving SEO Value – Maintaining search engine rankings and avoiding traffic drops by properly redirecting URLs and ensuring metadata was preserved.
• Improving Site Performance – WooCommerce had performance bottlenecks that impacted speed and mobile usability. The new Shopify store needed to offer a fast, seamless experience.
• Enhancing Customer Experience – A more intuitive, mobile-friendly shopping experience with better filtering, subscription management, and personalized content was essential.

Solution

Our team executed a structured migration strategy to ensure a smooth transition while enhancing Peace Coffee’s Shopify store.

Data Migration & System Integration

• Successfully migrated all subscriptions, customer data, order history, and product reviews without data loss.
• Integrated Shopify with Loop Subscriptions for managing coffee subscriptions, Okendo for reviews and loyalty program.
• Set up 301 redirects to preserve SEO rankings and ensure seamless navigation from old WooCommerce URLs.

Brand-First Store Design

• Designed a Shopify store that aligned with Peace Coffee’s brand identity, using their typography, color schemes, and sustainability-focused messaging.
• Created dynamic product pages with metafields to showcase tasting notes, sourcing information, and brewing guides for each coffee variety.

Enhanced User Experience

• Mobile Optimization – Implemented a fast, responsive Shopify theme to ensure a smooth shopping experience across all devices.
• Subscription Flexibility – Customers can now easily pause, modify, or manage subscriptions through a user-friendly customer portal.
• Intuitive Navigation & Filtering – Improved product discovery with robust filtering options for roast level, flavor profile, and brewing method.

Performance & Scalability Improvements

• Reduced page load times by optimizing images, implementing lazy loading, and leveraging Shopify’s fast infrastructure.
• Eliminated WooCommerce plugin bloat, leading to a more stable and efficient store.
• Integrated with Klaviyo to power automated email flows, improving customer engagement and retention.

Outcome

• 16% increase in revenue compared to previous period on WooCommerce
• 6.16% increase in average order value compared to previous period on WooCommerce
• 33.40% increase in conversion rate within the first three months
• Highest ever subscriber count due to improved subscription experience

The migration to Shopify empowered Peace Coffee with a more scalable, performance-driven platform, setting them up for long-term success while staying true to their mission of sustainability and community impact.