1. What’s included in the 60 days?

Shopify setup, theme implementation, core page builds, product setup, payments, shipping, essential apps, and launch readiness.

2. What’s not included?

Custom app development, advanced CRO, ongoing marketing, paid ads, or large-scale custom features.

3. Who is this best for?

Product founders launching a new brand or migrating to Shopify who want a clean, sales-ready store without a long build cycle.

4. Do I need products, branding, or content ready before we start?

You should have your products and basic brand direction defined. Final content and assets are required to stay on the 60-day timeline.

6. What happens if we miss the 60-day timeline?

Delays are typically caused by missing assets, feedback, or approvals. The timeline assumes timely collaboration.

9. What do I have to manage vs what you handle?

You provide products, brand inputs, and approvals. The build, configuration, and execution are handled for you.

10. What happens after launch?

You receive a handoff and can continue with growth, optimization, or ongoing support separately.

1. Who is this service for?
   
   Product brands with consistent traffic that want to increase revenue without increasing ad spend.
   
2. 
   What pages do you optimize?
   
   Key revenue-driving pages including product pages, cart, checkout, and supporting site flows.
   
3. 
   Do you run A/B tests?
   
   This project focuses on proven, high-impact improvements. Testing can be added once sufficient traffic exists.
   
4. 
   How long does the CRO project take?
   
   Typically 2–4 weeks, depending on store size and scope.
   
5. 
   What kind of results can I expect?
   
   Results vary, but the goal is measurable improvements in conversion rate and revenue per visitor.
   
6. 
   Do I need a certain amount of traffic?
   
   Yes. CRO is most effective once a store has consistent traffic and reliable data.
   
7. 
   Will this affect my brand or design?
   
   No. Changes are made within your existing brand guidelines and visual identity.
   
8. 
   Do you need access to analytics tools?
   
   Yes. Access to Shopify analytics and any existing tools (GA, heatmaps) improves outcomes.
   
9. 
   Is this a one-time project or ongoing?
   
   This is a focused optimization project. Ongoing CRO can be scoped separately.
   
10. 
    What happens after the project is complete?
    
    You receive implemented improvements and recommendations for continued optimization and testing.
    

What’s Included:

• Fast Turnaround – Most tasks are completed within 48 hours, handled one-by-one, and prioritized based on impact.
• Flexible Commitment – Pause or cancel at any time.
• Project Transparency – Dedicated Notion dashboard for tracking progress and communication.

Shopify Management

• Unlimited Custom Development – Unlimited edits & adjustments (e.g., theme tweaks, small design changes).
• App Setup & Integration – Installation & basic configuration for third-party Shopify apps.
• Admin & Backend Assistance – Product updates, navigation changes, settings adjustments.

What’s Not Included:

• SEO (exception - I do have a suggested Shopify App I can set up to manage this)
  
• Full-service copywriting (can be scoped)
• A/B testing (can be scoped)
• 
  Ad management or paid social