Our client, Reach International Outfitters, was prepping to launch a new product called the Minnesota Adventure Bucket List. 50 scratch off bucket list adventures around the state of Minnesota. Their goal was to revamp their current site to be more focused on conversion for paid traffic coming from Facebook, Instagram and TikTok.
Problem:
Reach International Outfitters knew their current site was not up to par with the goals they had for their new product. They needed a way to make their product simple to understand for site visitors and also easy to purchase.
Solution:
To help Reach International Outfitters achieve their goals, we split the project into two phases, pre-launch and launch. Pre-launch included a landing page promoting a giveaway to help warm the ad account and collect emails. Launch phase consisted of a full Shopify site build with focus on conversion rate through an understanding of best ecommerce practices and their audience demographic.
Results:
In their first month of launch, Reach International Outfitters hit $100,000+ in sales, with a conversion rate of over 5%.
Testimonial:
"Working with Austin and Creators Ecom has really elevated our brand! Austin designed our site from start to finish and was amazing to work with along the way - providing a ton of recommendations with his knowledge, but also allowing room for us to make the site exactly how we wanted it. In our first month, we're on pace for $100,000 in sales, with a conversion rate of over 4.6%! The crazy part is that we aren't working with warmed-up leads. All of the traffic coming to the site is cold, and the site is still converting at a rate FAR beyond industry standards. We can't wait to continue working with Austin as we grow our brand to the next level!" - Trent Anderson, Founder of Reach International Outfitters
Conclusion:
The Shopify launch strategy developed by Creators Ecom & Reach International Outfitters was successful in driving sales and reaching a conversion rate of 5%+. By setting up a pre-launch giveaway campaign and building a conversion focused Shopify site, we were able to crush client expectations and help the brand scale to new heights.
Checkout their site here.